Strategy & Leadership: Volume 32 Issue 3

Co‐creating unique value with customers

The traditional system of company‐centric value creation (that has served us so well over the past 100 years) is becoming obsolete. Leaders now need a new frame of reference for…

Partnering with the customer

With their new theory about the coming revolution in value creation, C.K. Prahalad and his new collaborator, Venkat Ramaswamy, seek to go further than they or other strategy…

When co‐creating value with a customer goes wrong

In the highly competitive cellular phone market, Sprint has pioneered some marketing and sales practices that, in effect, allow the co‐creation of value in cooperation with the…

Collaboration with other firms and customers: innovation’s secret weapon

Innovation is at the top of many CEO’s agendas. To increase the odds of success, leaders need to understand why they should collaborate with outsiders and how to do it…

Leaders manage dilemmas

The authors suggest a new approach to strategic decision‐making methodology: focus on understanding the dilemmas confronting your organization. For leaders, the learning produced…

Matching management tools and techniques with management challenges

The authors compare findings from two studies conducted in an Irish context: a survey of the usage and utilization of management tools and techniques, and a survey of the top…

Company culture provides competitive edge for Sargento Foods

People and culture are a core element of strategy at the Wisconsin‐based cheese processing and marketing company, Sargento Foods. Its competitive advantage stems from the…

Insights from a world-class dancer

Schooling leaders in the soft skills

Quick takes

Co-creating unique value with customers: C.K. Prahalad introduces a novel approach to competitive advantage

Linking strategic planning to funding and execution

The new competitive advantage: learning to co-create with customers