Strategy & Leadership: Volume 31 Issue 6


Table of contents

Digital loyalty networks: continuously connecting automakers with their customers and suppliers

Peter Koudal, Paul Wellener

Over the past two years, senior managers at several automotive companies have begun to implement a new business model called a digital loyalty network (DLN). The model enables…


“Business wargaming”: simulations guide crucial strategy decisions

Jay Kurtz

“Business wargaming” is a role‐playing simulation of a dynamic business situation that involves a series of teams, each assigned to assume the identity of an entity with a stake…


Scenario planning: persuading operating managers to take ownership

Gill Ringland

Scenario thinkers and operational managers do not find it easy to communicate with each other – this paper discusses ways in which scenarios can be used in the line units of the…


Assessing your strategic alternatives from both a market position and core competence perspective

Brian Leavy

The practice of strategic decision‐making has two major perspectives to help managers create and maintain competitive advantage in the face of a range of business challenges. One…


Managing stakeholders vs. responding to shareholders

Bill George

The pressure on corporate executives to increase their stock prices and shareholder value in the short‐term has caused them to lose sight of how lasting shareholder value is…

Cover of Strategy & Leadership



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Planning Review

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  • Mr Robert Randall