Strategy & Leadership: Volume 28 Issue 4

Subjects:

Table of contents

The power of the brand

Scott M. Davis

A brand is made up of three things: what a company sells, what a company does, and what a company is. A brand represents a set of promises. It implies trust, consistency…

Downloads
9801

Cyberbranding: leveraging your brand on the Internet

Alan Bergstrom

As Internet usage grows, brands are becoming even more important than they have been in other channels or environments. With more choices from many unknown providers…

Downloads
4442

To build brand equity, marketing alone is not enough

Richard Schreuer

New technologies and distribution channels are creating an environment in which branding will become more important. At the same time, consumers are becoming increasingly…

Downloads
6803

Value nets: reinventing the rusty supply chain for competitive advantage

David Bovet, Joseph Martha

The traditional supply chain starts with components, which are assembled and pushed through distribution channels in the hope that someone will buy them. A value net, by…

Downloads
3699

E‐transformation basics: key to the new economy

Panna Sharma

As the new economy shifts gears, we enter an era when the careful examination of value creation is not enough. By 2003, the portion of the economy driven by the electronic…

Downloads
8514
Downloads
77
Cover of Strategy & Leadership

ISSN:

1087-8572

Renamed from:

Planning Review

Online date, start – end:

1996

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Merged from:

The Antidote

Editor:

  • Mr Robert Randall