Handbook of Business Strategy: Volume 4 Issue 1
Table of contents
Why Work‐Out Works: Lessons from GE's Transformation Process
Ron AshkenasGE's Work‐Out process enables a kind of communication that's often missing in large, complex, global organizations.
Futurists' Fallacies: Common Errors in Long‐Range Planning
Patrick B. MarrenWhy do respected planners so often fail to predict seismic events? Here are some reasons, and a better way to plan: scenario planning.
Transformative Strategic Planning
Paul Cooperstein, Bart BarthelemyStrategic planning isn't just about making up a to‐do list Here's a planning process that can transform an organization's culture.
The Role of Interdependence in Strategic Collaboration
David R. PrestonAs Ben Franklin sald, We must all hang together, or assuredly we shall all hang separately.
How to Place Your Strategic Bet
Fred Hansen, Michele SmithA good strategy has a clear strategic bet, one that you can articulate so that everyone understands.
Portfolio Management in Practice
Dianne N. BridgesHere's how top firms are using portfolio management processes to maximize their projects‘ fit, utility, and balance.
Strategic Planning for the Middle‐Market CEO
Alfred Jay MoranHere are six tips for avoiding common mistakes in middle‐market strategic planning.
Strategies for Playing the Business and Societal Game
Richard A. McGowan, John F. MahonGame Theory has become an integral part of the business school curriculum, but the popular business press ignores it. Here's a crash course.
Governance and Performance
Willy A. SusslandWith boards under fire, now would be a good time to take a a broader and better balanced approach to corporate governance.
How to Find, Hire, and Work with Consultants
William T. MooneyUse a nine‐phase process in every consulting relationship.
How to Create the Right IT Strategy for Your Firm
Brad NicolaisenDeveloping a stable and predictive IT structure to support changing business conditions is critical for long‐term success.
Building an Innovation Engine
Darrell K. RigbyHere's a three‐part blueprint for building processes for innovation—disruptive innovation—into your organization.
How to Hold Effective Brainstorming Sessions
Frederick D. BuggieBrainstorming shouldn't be a free‐for‐all—there are some rules to follow to ensure effective results.
Five Steps for Making the Merger Work
Myrna HellermanThe employees of merging firms typically adopt an unproductive “us” and “them,” “mine” and “yours” mentality. Here's how to get to “ours.”
Managing the Effects of Divestiture and Layoffs on Employees
C. GopinathHow employees react to layoffs after a divestiture depend on how they perceive the fairness of the deal.
When Cultures Collide: Merging Two Pension Plans
Dan CassidyThe merged pension plan should reflect the merged firm's culture.
Enhancing Performance through Knowledge Management
Anne P. Massey, Mitzi M. Montoya‐WeissApproach knowledge management one business process at a time.
A New Approach for Implementing Systems and Managing Change
Ted MargisonHere's an approach to implementing a new system gradually so it won't be a shock to the organization.
A CEO's Nightmare: High‐Performance Lessons from the Edge
David HofrichterLearn these lessons about how bankrupt companies turn themselves around before you're anywhere near the brink.
Leadership Development on the Job
Katie Beavan, Terry Lockhart, Keith MichaelsonWho has time to send senior managers off on leadership retreats anymore? Make them learn by doing.
Why Strategies Fall Apart: The CEO/Culture Disconnect
William E. SchneiderA strategy that doesn't fit the organizational culture will fail in the long term—and too many CEOs don't understand their own firms' cultures.
Taking a Quantum Leap: Revitalizing Leadership with Modern Physics
Douglas A. SaarelSuccessful leaders can recognize and handle the reality of random and chaotic influences that send others headlong into disaster.
The Story of an Effective Senior Team Development Process
Amy Skolen, Dan PaulHere's how the new president of the fictional Alpine Corp. changed his corporate culture and forged a unified, effective senior management team.
The Truth About Stock Option Repricings
Catherine M. Daily, Dan R. DaltonAre they an effective executive retention strategy? Studies say no.
Training the Watchdogs
Michael RosenbaumDirectors need on‐the‐job training in order to deliver real value to their corporations.
Effective Diversity Management
James O. Rodgers, Maureen HunterDiversity management isn't about managing for a group identity. It's about managing for the individual.
How to Avoid Behavioral Bottlenecks
Bill WagnerSure, intelligence, skills, and talent are important. But it's more important that an executive has the personality type to match the job's behavioral requirements.
Jump‐Starting High‐Performance Teams
Randi S. BrenowitzGive teams clear goals, a model for success, and constant support.
We Just Fired Our Best People
George ElliottWhen you reduce the work force, you also must reduce the work.
How the Resilient Corporation Competes
Rajeev MahajanThe Resilient Corporation survives adversity by refusing to follow the pack.
A Snapshot of Best Practices in Supply Chain Management
Robert Moncrieff, Sheila Gailius, Paul IbarraMost tech companies place more emphasis on the operational aspects of their supply chain than on the overall strategy that governs them.
Leveraging Supply Chain Expertise
Leland I. ForstManaging the supply chain with a leveraged service delivery unit creates quantifiable strategic value.
Back to Basics When Minding the Store
Paris GogosRetail chains can take a “mom and pop” approach to their individual stores by viewing them as “central hubs” to all supply chain activities.
Leveraging Wireless Technologies
Brad Nicolaisen, Michael C.J. CowplandIf you're looking to create a wireless communication strategy, you don't have to create new infrastructures to support it.
Rethinking Value‐Based Management
Eric OlsenValue‐based management theories have fallen short in practice, especially when it comes to investor strategy.
Targeting Performance
James A. KnightYou may think you're doing well by hitting your performance targets, but if the underlying target‐setting process is flawed, you could be seriously underperforming.
Hard Metrics, Soft Design
Karen DonoghueWhether launching new e‐business or managing current e‐business, drive profitability through the user experience.
Take Management Cues from Supply Chain Metrics
Joseph Roussel, Amanda Jenkins, Paul IbarraWhile most companies have scorecards for customer service, purchasing, and manufacturing, few track cross‐functional supply chain metrics to support ongoing supply chain…
Brand Metrics: The Key to Building Brand Strength and Value
Jeff SmithBrand metrics are more than just a vehicle to gauge success. They are a vehicle to guide success.
The Economics of Software Licensing
Newt FowlerHere's a guide to valuing, pricing, and negotiating payment arrangements for software—whether you're the licensor or licensee.
Brand Architecture as a Strategic Weapon
Michael Petromilli, Stephen BermanCompanies commonly view brand architecture as primarily a tactical, one‐time exercise. But it can be the means to drive both greater top‐line growth and bottom‐line performance.
Keeping Your Brand Fit When Times Are Tough
Connie BirdsallHere are a few lessons on realizing brand efficiencies in tough times.
Increase Your Company's ROI from Database Marketing
Mary Larson, Todd EcklerEnhance your database marketing by incorporating insight into why customers behave as they do and how you can influence that behavior.
The ROI of CRM: Marketing as an Investment
Richard HochhauserCRM offers a different strategy for measuring business success, one focused squarely on customers.
Call Center Customer Service Management
Charles E. DayCall center technology has become very sophisticated. But it's only as good as the employees who use it.
Out of the Boardroom and Into Practice: From Mission to CRM
Peggy Carlaw, Kurt FriedmannDevelop an “experience” brand that takes missions out of boardrooms and puts them into the hands of front‐line employees.
Web Analysis from Clickstream to Customer
Scott CotterAvoid becoming another CRM casualty by adopting an ROI‐based customer analytics strategy.
The 10 Keys to New Product Success
Craig R. StokelyConsider these 10 keys to creating and nurturing a culture that will provide a continuous flow of new products.