Internet Research: Volume 7 Issue 2


Table of contents

Australian academic use of the Internet

Andrelyn C. Applebee, Peter Clayton, Celina Pascoe

It is widely assumed ‐ and frequently asserted ‐ that university communication practices are being radically transformed by the introduction of electronic communication. Explores…


Internet: the marketing challenge of the twentieth century

Paul Herbig, Brian Hale

The Internet has evolved into a dynamic source of information as well as an extraordinary marketing tool that is able to reach nearly any user. The Internet phenomenon has become…


Internet: the ultimate reference tool?

Brendan Devlin, Mary Burke

Analyzes the Internet as a reference tool based on its ability to provide rapid access to authoritative information or sources of information. Reveals that the Internet provides…


A model for monitoring Web site effectiveness

Abby Day

Presents a model which organizations can use to monitor Web site effectiveness. Argues that anecdotal evidence can be colorful but is not useful in structuring and managing an…


Real electronic commerce ‐ smart cards on the superhighway

David Birch

Discusses “smart cards” as electronic cash carriers. Examines technological innovations such as the Mondex “electronic purse” in the UK, where card values can be topped up by…


Financial services and the Internet ‐ what does cyberspace mean for the financial services industry?

David Birch, Michael A. Young

Financial services is undergoing a period of unprecedented change ‐ new products, new entrants, mergers and acquisitions, downsizing … and now another new delivery channel: the…


Adult IT programs: a discourse on pedagogy strategy and the Internet

R. William Maule

Discusses strategies for implementing modern knowledge management curricula in academic programs for adult professionals. References the perspectives of multidisciplinary…

Cover of Internet Research



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Emerald Publishing Limited

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  • Dr Christy Cheung