Table of contents
Australian academic use of the Internet
Andrelyn C. Applebee, Peter Clayton, Celina PascoeIt is widely assumed ‐ and frequently asserted ‐ that university communication practices are being radically transformed by the introduction of electronic communication. Explores…
Internet: the marketing challenge of the twentieth century
Paul Herbig, Brian HaleThe Internet has evolved into a dynamic source of information as well as an extraordinary marketing tool that is able to reach nearly any user. The Internet phenomenon has become…
Internet: the ultimate reference tool?
Brendan Devlin, Mary BurkeAnalyzes the Internet as a reference tool based on its ability to provide rapid access to authoritative information or sources of information. Reveals that the Internet provides…
A model for monitoring Web site effectiveness
Abby DayPresents a model which organizations can use to monitor Web site effectiveness. Argues that anecdotal evidence can be colorful but is not useful in structuring and managing an…
Real electronic commerce ‐ smart cards on the superhighway
David BirchDiscusses “smart cards” as electronic cash carriers. Examines technological innovations such as the Mondex “electronic purse” in the UK, where card values can be topped up by…
Financial services and the Internet ‐ what does cyberspace mean for the financial services industry?
David Birch, Michael A. YoungFinancial services is undergoing a period of unprecedented change ‐ new products, new entrants, mergers and acquisitions, downsizing … and now another new delivery channel: the…
Adult IT programs: a discourse on pedagogy strategy and the Internet
R. William MauleDiscusses strategies for implementing modern knowledge management curricula in academic programs for adult professionals. References the perspectives of multidisciplinary…
ISSN:
1066-2243Online date, start – end:
1991Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Christy Cheung