Table of contents
Collaborating with technology-based autonomous agents: Issues and research opportunities
Isabella Seeber, Lena Waizenegger, Stefan Seidel, Stefan Morana, Izak Benbasat, Paul Benjamin LowryThis article reports the results from a panel discussion held at the 2019 European Conference on Information Systems (ECIS) on the use of technology-based autonomous agents in…
What’s love got to do with it? Place brand love and viral videos
Carola Strandberg, Maria Ek StyvénThe purpose of this paper is to explore the role of brand love in place brand communication by incorporating potential antecedents and behavioral outcomes of place brand love in a…
Classifying online corporate reputation with machine learning: a study in the banking domain
Anette Rantanen, Joni Salminen, Filip Ginter, Bernard J. JansenUser-generated social media comments can be a useful source of information for understanding online corporate reputation. However, the manual classification of these comments is…
Exploring the motivation of affect management in fostering social media engagement and related insights for branding
Fathima Zahara Saleem, Oriol IglesiasThe purpose of this paper is to present an affect-based perspective to explain levels of social media engagement.
The Olympic Games and associative sponsorship: Brand personality identity creation, communication and congruence
Richard Rutter, John Nadeau, Ulf Aagerup, Fiona LetticeThe purpose of this paper is to explore the brand relationships between a mega-sports event, the Olympic Games, and its branded main sponsors, using the lens of brand personality.
Do online reviews still matter post-purchase?
Hongfei Liu, Chanaka Jayawardhena, Victoria-Sophie Osburg, Mujahid Mohiuddin BabuThe influence of electronic word-of-mouth (eWOM) information, such as online reviews, on consumers’ decision making is well documented, but it is unclear if online reviews still…
Factors influencing people’s continuous watching intention and consumption intention in live streaming: Evidence from China
Fangfang Hou, Zhengzhi Guan, Boying Li, Alain Yee Loong ChongThe purpose of this paper is to investigate what factors can affect people’s continuous watching and consumption intentions in live streaming.
Fame and fortune, or just fun? A study on why people create content on video platforms
Maria Törhönen, Max Sjöblom, Lobna Hassan, Juho HamariThe purpose of this paper is to examine the motivations behind online video content creation on services such as YouTube and Twitch. These activities, performed by private…
Bundling cloud software to fight piracy: an economic analysis
Xiong Zhang, Wei T. Yue, Wendy HuiThe emergence of internet-enabled technology has led to the software service model in which the software firm, instead of the consumer, maintains software ownership. This model…
Knowledge recommendation for workplace learning: a system design and evaluation perspective
Shuang Geng, Lijing Tan, Ben Niu, Yuanyue Feng, Li ChenAlthough digitalization in the workplace is burgeoning, tools are needed to facilitate personalized learning in informal learning settings. Existing knowledge recommendation…
Complicating or simplifying? Investigating the mixed impacts of online product information on consumers’ purchase decisions
Yan Yu, Ben Qianqian Liu, Jin-Xing Hao, Chuanqi WangPrior literature indicates conflicting effects of online product information, which may complicate or simplify consumer purchase decisions. Therefore, the purpose of this paper is…
Are overqualified employees bad apples? A dual-pathway model of cyberloafing
Junwei Zhang, Muhammad Naseer Akhtar, Yajun Zhang, Shan SunDrawing from cognitive and emotional perspectives, the purpose of this paper is to theorize and test a dual-pathway model in which moral disengagement and anger toward…
What makes people send gifts via social network services? A mixed methods approach
So-Hyun Lee, Su-Jin Choi, Hee-Woong KimSocial network services (SNS) gifting is a new business model, but many SNS providers continue to face challenges as they explore ways to increase their revenues from gifting. The…
Impacts of user interactions on trust development in C2C social commerce: The central role of reciprocity
Wilson K.S. Leung, Si Shi, Wing S. ChowThe purpose of this paper is to understand the effect of two types of reciprocity (restricted reciprocity and generalized reciprocity) on customers’ trust in social commerce…
ISSN:
1066-2243Online date, start – end:
1991Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Christy Cheung