Internet Research

Category:

Information and Knowledge Management

Table Of Contents: Volume 29 Issue 3

The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes

Jun-Hwa Cheah, Hiram Ting, Tat Huei Cham, Mumtaz Ali Memon

The purpose of this paper is to assess the effect of two promotional methods, namely, celebrity endorsed advertisement and selfie promotion, on customers’ decision-making…

How functional and emotional ads drive smartwatch adoption

Nina Krey, Stephanie Hui-Wen Chuah, T. Ramayah, Philipp A. Rauschnabel

The purpose of this paper is to examine advertising strategies’ (functional vs emotional) influence on consumers’ evaluation and adoption of smartwatches by drawing on the…

The role of virtual try-on technology in online purchase decision from consumers’ aspect

Tingting Zhang, William Yu Chung Wang, Ling Cao, Yan Wang

Online shopping has continued to grow in popularity, and the advance of internet technology has enhanced customers’ experiences. One technology online retailers have been…

Multiple sequential mediation in an extended uses and gratifications model of augmented reality game Pokémon Go

Ezlika M. Ghazali, Dilip S. Mutum, Mei Yuen Woon

The purpose of this paper is to investigate the mechanism by which uses and gratification (U&G) constructs predict continuance intention to play (ContInt) the augmented…

A test for multigroup comparison using partial least squares path modeling

Michael Klesel, Florian Schuberth, Jörg Henseler, Bjoern Niehaves

People seem to function according to different models, which implies that in business and social sciences, heterogeneity is a rule rather than an exception. Researchers…

Methodological research on partial least squares structural equation modeling (PLS-SEM)

Gohar F. Khan, Marko Sarstedt, Wen-Lung Shiau, Joseph F. Hair, Christian M. Ringle, Martin P. Fritze

The purpose of this paper is to explore the knowledge infrastructure of methodological research on partial least squares structural equation modeling (PLS-SEM) from a…

Heuristics versus statistics in discriminant validity testing: a comparison of four procedures

George Franke, Marko Sarstedt

The purpose of this paper is to review and extend recent simulation studies on discriminant validity measures, contrasting the use of cutoff values (i.e. heuristics) with…

Measurement error correlation within blocks of indicators in consistent partial least squares

Manuel E. Rademaker, Florian Schuberth, Theo K. Dijkstra

The purpose of this paper is to enhance consistent partial least squares (PLSc) to yield consistent parameter estimates for population models whose indicator blocks…

Understanding relationship quality in hospitality services

Manuel J. Sanchez-Franco, Gabriel Cepeda-Carrion, José L. Roldán

The purpose of this paper is to analyze the occurrence of terms to identify the relevant topics and then to investigate the area (based on topics) of hospitality services…

ISSN:

1066-2243

Online date, start – end:

1991

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Christy M. K. Cheung