Internet Research: Volume 29 Issue 1

The outcome of online social interactions on Facebook pages: A study of user engagement behavior

Hamid Khobzi, Raymond Y.K. Lau, Terence C.H. Cheung

The purpose of this paper is to investigate the impact of different ways of message framing on users’ engagement behavior regarding the brand posts on Facebook and to determine…

Social motivation for the use of social technologies: An empirical examination of social commerce site users

Babajide Osatuyi, Ofir Turel

The purpose of this paper is to investigate the nature of the underlying social motivation, including collective norm and subjective norm, which shapes users’ decisions to revisit…

Upward social comparison and depression in social network settings: The roles of envy and self-efficacy

Yongzhan Li

Previous research has linked upward social comparison on social network sites (SNSs) to depressive symptoms; however, the mechanism underlying this relationship remains unclear…

Just being there matters: Investigating the role of sense of presence in Like behaviors from the perspective of symbolic interactionism

Nan Wang, Yongqiang Sun, Xiao-Liang Shen, Dina Liu, Xi Zhang

Although user behaviors in social network service (SNS) have been well studied in prior literature, most of these studies focus on those behaviors with relatively deep user…

The joy of pain: A gloating account of negative electronic word-of-mouth communication following an organizational setback

Jacob Hornik, Rinat Shaanan Satchi, Matti Rachamim

Recent research on word-of-mouth (WOM) has presented consistent evidence on the importance of secondary WOM (sWOM) on online user-generated content (UGC) and on diffusion of…

The most optimal way to deal with negative consumer review: Can positive brand and customer responses rebuild product purchase intentions?

Christian Boris Brunner, Sebastian Ullrich, Mauro Jose De Oliveira

After a negative consumer review (NCR) has been posted on an online shopping site such as Amazon.com, the immediate concern of a brand holder should be to focus on the steps the…

“It’s not black and white”: Public health researchers’ and ethics committees’ perceptions of engaging research participants online

Sharinne Crawford, Stacey Hokke, Jan M. Nicholson, Lawrie Zion, Jayne Lucke, Patrick Keyzer, Naomi Hackworth

The internet offers an opportunity for researchers to engage participants in research in a cost-effective and timely manner. Yet the use of the internet as a research tool…

Why do internet consumers block ads? New evidence from consumer opinion mining and sentiment analysis

Ana Alina Tudoran

The number of internet consumers who adopt ad-blocking is increasing rapidly all over the world. The purpose of this paper is to evaluate this phenomenon by: assembling the…

Utilizing the Push-Pull-Mooring-Habit framework to explore users’ intention to switch from offline to online real-person English learning platform

Yu-Hsin Chen, Ching-Jui Keng

The purpose of this paper is to develop an extended Push-Pull-Mooring-Habit (PPMH) framework in order to better understand users’ intention of switching from offline to an online…

A gradual approach for maximising user conversion without compromising experience with high visual intensity website elements

Jarosław Jankowski, Juho Hamari, Jarosław Wątróbski

The purpose of this paper is to develop and test a method that can gradually find a sweet spot between user experience and visual intensity of website elements to maximise user…

Antecedents and consequences of virtual customer co-creation behaviours

Marta Frasquet-Deltoro, María-del-Carmen Alarcón-del-Amo, Carlota Lorenzo-Romero

The purpose of this paper is to compare the antecedents and consequences of two distinct types of virtual co-creation behaviours that require different degree of effort from the…

Online product category and pricing strategies of land-based retailers: Homogenous vs prototypical orientation

Jin-Feng Wu, Ya Ping Chang, Jun Yan, De-Lin Hou

The purpose of this paper is to understand how two online marketing orientations of land-based retailers in product category and price could change retail brand attitude when…