Table of contents
Understanding Chinese consumer engagement in social commerce: The roles of social support and swift guanxi
Jiabao Lin, Lei Li, Yanmei Yan, Ofir TurelBuilding on the Chinese guanxi perspective, the purpose of this paper is to develop a theoretical model that explains the indirect effects of social support from friends on social…
Consumer engagement in online brand communities: a solicitation of congruity theory
Jamid Ul Islam, Zillur Rahman, Linda D. HollebeekThe purpose of this paper is threefold: first, to study the influence of self-brand image congruity and value congruity on consumer engagement in online brand communities (OBCs);…
Construction and validation of the customer social participation in brand communities scale
Shampy Kamboj, Bijoylaxmi SarmahThe purpose of this paper is to construct and validate customer social participation (CSP) scale in the context of brand communities on social media.
Marketing mix, customer value, and customer loyalty in social commerce: A stimulus-organism-response perspective
Ya-Ling Wu, Eldon Y. LiBased on stimulus-organism-response model, the purpose of this paper is to develop an integrated model to explore the effects of six marketing-mix components (stimuli) on consumer…
What promotes smartphone-based mobile commerce? Mobile-specific and self-service characteristics
Sujeong ChoiGiven that smartphones are widely used as a key means for mobile commerce, the purpose of this paper is to provide in-depth understanding of determinants of the utilitarian value…
Tweeting #Leaders: Social media communication and retweetability of Fortune 1000 chief executive officers on Twitter
Lei Vincent Huang, Tien Ee Dominic YeoTo better understand executive communication on social media, the purpose of this paper is to examine the pattern of messages posted by chief executive officers (CEOs) on Twitter…
Unpacking the organizational impacts of enterprise mobility using the repertory grid technique
Yi Wang, Yang Chen, Tengteng Zhu, Danming LinThe purpose of this paper is to analyze the organizational impacts of enterprise mobility and the configurations of mobile information technology (IT) impacts in companies with…
Evaluating the performance of e-government in developing countries: A public value perspective
Hepu Deng, Kanishka Karunasena, Wei XuThe purpose of this paper is to propose and validate a public value-based framework for evaluating the performance of electronic government (e-government), leading to the…
Academics’ intention to adopt online technologies for public engagement
Eleni Dermentzi, Savvas PapagiannidisThe need for universities to connect with local communities and to make research relevant to the public has been highlighted over recent years through the debate about public…
Does college students’ social media use affect school e-mail avoidance and campus involvement?
Louisa Ha, Claire Youngnyo Joa, Itay Gabay, Kisun KimThe purpose of this paper is to examine how college students’ social media use affects their school e-mail avoidance and campus involvement.
Examining the impact mechanism of social psychological motivations on individuals’ continuance intention of MOOCs: The moderating effect of gender
Zhen ShaoThe purpose of this paper is to examine the impact mechanism of psychological motivations, social influence and institutional influence on individuals’ continuance intention of…
What drives users’ intentions to purchase a GPS Navigation app: The moderating role of perceived availability of free substitutes
Yu-Yin Wang, Hsin-Hui Lin, Yi-Shun Wang, Ying-Wei Shih, Ssu-Ting WangGrounded on the value-based adoption model and innovation diffusion theory, this study examined consumer purchase decisions of mobile Global Positioning System (GPS) navigation…

ISSN:
1066-2243e-ISSN:
2054-5657ISSN-L:
1066-2243Online date, start – end:
1991Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Christy Cheung