Table of contents
Consumer choice of multichannel shopping: The effects of relationship investment and online store preferenceJyh-Shen Chiou, Szu-Yu Chou, George Chung-Chi Shen
Consumers display complex shopping behaviors in the multichannel environment, which includes traditional retail stores and the internet. The purpose of this paper is to examine…
Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniquenessManuela López, María Sicilia, Alberto Alejandro Moyeda-Carabaza
Companies are now using social network sites (SNSs) within their marketing and brand-building activities. Twitter is the preferred SNS for creating brand communities, which offer…
Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer’s need for cognitionDevika Vashisht, Sreejesh S.
The purpose of this paper is to examine the effect of nature of advergame and moderating roles of game-product congruence and need for cognition (NFC) on gamers’ ad-persuasion…
Internet entrepreneurship and “the sharing of information” in an Internet-of-Things context: The role of interactivity, stickiness, e-satisfaction and word-of-mouth in online SMEs’ websitesXiaoyu Yu, Sanjit Kumar Roy, Ali Quazi, Bang Nguyen, Yuqing Han
For entrepreneurs operating in an Internet-of-Things (IoT) environment, it is essential to monitor more systematically, both the interaction with the consumers and the sharing of…
Cyberloafing is the personal use of internet while at work. The purpose of this paper is to identify the factors affecting cyberloafing between public and private sector…
The purpose of this paper is to identify the potential impact of the utilization of game mechanics and game design techniques in the acceptance of mobile banking services.
The purpose of this paper is to develop and test a theoretical model that predicts a teleworker’s job satisfaction.
Online date, start – end:1991
Copyright Holder:Emerald Publishing Limited
- Dr Christy Cheung