Table of contents
The influence of personality traits and social networks on the self-disclosure behavior of social network site users
Xi Chen, Yin Pan, Bin GuoThe purpose of this paper is to determine the influence and interaction of social networks and personality traits on the self-disclosure behavior of social network site (SNS…
Advergaming and healthy eating involvement: How healthy eating inclinations impact processing of advergame content
Vincent Cicchirillo, Amanda Mabry– The purpose of this paper is to understand how healthy eating involvement (HEI) impacts the evaluations of branded food advergames.
Freemium business model: construct development and measurement validation
Hao-Chen HuangIn recent years, the freemium model is popular with online users in internet markets. Regarding operation, the characteristics of the freemium business model are the focus of all…
Factors influencing pro-social consumer behavior through non-profit organizations
Daniel Edgardo Cano Murillo, Juyoung Kang, Sora YoonThe purpose of this paper is to analyze the major factors in the intention to adopt pro-social behavior through the internet by dividing them into personal factors and internet…
Using online self-assessment tool to improve conjoint analysis: Application in choices of wildlife excursions
Keqiang Wang, Hongmei Liu, Wuyang Hu, Linda CoxDolphin excursions have become increasingly popular worldwide. Many past studies assessing the value of dolphin excursions use choice-based methods such as the conjoint analysis…
An empirical assessment of the antecedents of electronic-business implementation and the resulting organizational performance
Mahmoud Mohammad Migdadi, Mohammed Khair Saleem Abu Zaid, Omar Salameh Al-Hujran, Anas Mustafa AloudatThe purpose of this paper is to propose and empirically test a unified framework that captures the antecedents of e-business implementation, that is; organizational factors which…
Predicting good deeds in virtual communities of consumption: The cross-level interactions of individual differences and member citizenship behaviors
Sheila Hsuan-Yu Hsu, Hsiuju Rebecca YenMotivated by situational strength theory and multi-level theory, the purpose of this paper is to propose a cross-level model to examines whether virtual community citizenship…
Communities of co-commenting in the Russian LiveJournal and their topical coherence
Olessia Koltsova, Sergei Koltcov, Sergey NikolenkoThe paper addresses the problem of what drives the formation of latent discussion communities, if any, in the blogosphere: topical composition of posts or their authorship? The…
Mobile apps usage by Malaysian business undergraduates and postgraduates: Implications for consumer behaviour theory and marketing practice
Stephen Carter, Amy Chu-May YeoThis qualitative, exploratory study uses constructs from the theory of planned behaviour (TPB) and construct variables from literature, as a basis to ascertain similarities and…
Sports lottery game prediction system development and evaluation on social networks
Yean-Fu Wen, Ko-Yu Hung, Yi-Ting Hwang, Yeong-Sung Frank LinThe purpose of this paper is to establish a social-network sp.orts lottery system to support users in predicting and simulating sports lottery betting. The community data were…
ISSN:
1066-2243e-ISSN:
2054-5657ISSN-L:
1066-2243Online date, start – end:
1991Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Christy Cheung