Category:Information and Knowledge Management
Table Of Contents
– The purpose of this paper is to develop a conceptual framework to describe the continual usage of social computing systems from an experiential perspective.
Explaining the internet usage of SMEs: The impact of market orientation, behavioural norms, motivation and technology acceptanceMarjolein C. J. Caniëls, Heidi K. L. Lenaerts, Cees J. Gelderman
Small to mid-sized enterprises (SMEs) are underrepresented in market orientation and internet-related research. Yet, marketing-related issues represent some of the most…
Examining search as opposed to experience goods when investigating synergies of internet news articles and banner adsAnca C. Micu, Iryna Pentina
The purpose of this paper is to examine the applicability of the economics of information-driven product categorization – search vs experience products – when…
The purpose of this paper is to explore how the Big-Five model of personality traits relates to the use of multiple internet functions and test if the relationship differs…
– The purpose of this paper is to investigate the impact of features involving online product reviews (OPRs) on information adoption by new product developers (NPDs).
The purpose of this paper is to present an empirical assessment of the diffusion of advertising messages on microblogging sites. The diffusion properties of advertising…
The purpose of this paper is to examine how consumers’ value evaluation and personality factors influence consumers’ intention to adopt mobile coupon (M-coupon…
Online date, start – end:1991
Copyright Holder:Emerald Publishing Limited
- Dr Christy Cheung