Internet Research: Volume 25 Issue 2


Table of contents

Measuring the effect of Chinese brand name syllable processing on consumer purchases

Ming-Chuan Pan, Chih-Ying Kuo, Ching-Ti Pan

– The purpose of this paper is to examine consumer reactions to product categories, online seller reputation, and brand name syllables.


The relative importance of e-tailer website attributes on the likelihood of online purchase

Nabil Tamimi, Rose Sebastianelli

The purpose of this paper is to present the results of an experiment in which participants view fictitious e-tailing web pages and indicate the likelihood of purchasing the…


Antecedents and consequences of e-shopping: an integrated model

Weng Marc Lim

The purpose of this paper is to present an integrated information systems–consumer behavior (IS-CB) model for e-shopping to examine the antecedents and consequences of e-shopping…


Key variables to predict tie strength on social network sites

Pin Luarn, Yu-Ping Chiu

The purpose of this paper is to predict tie strength using profile similarities and interaction data between users, and thus distinguish between strong and weak relationships on…


A strategy-based model for implementing channel integration in e-commerce: An empirical examination

Ing-Long Wu, Shwu-Ming Wu

The key to success in the internet business lies in how you carry out the integration between virtual and physical channels. The purpose of this paper is to aim at defining the…


Understanding the relationships of critical factors to Facebook educational usage intention

Chih-Hung Wu, Shih-Chih Chen

The purpose of this paper is to conceptualise a framework that integrates information quality, system quality, function quality, and social influence based on the information…


Self-disclosure in social networking sites: The role of perceived cost, perceived benefits and social influence

Christy Cheung, Zach W. Y. Lee, Tommy K. H. Chan

The purpose of this paper is to examine the relative impacts of perceived cost, perceived benefits, and social influence on self-disclosure behaviors in social networking sites…


An exploratory study of product placement in social media

Su-Houn Liu, Chen-Huei Chou, Hsiu-Li Liao

– The purpose of this paper is to focus specifically on the examination of factors influencing the effectiveness of product placement in social media.


Consumer software piracy in virtual communities: An integrative model of heroism and social exchange

Chia-ping Yu, Mei-Lien Young, Bao-Chang Ju

In consumer marketing literature, the ethical/moral components of consumer behavior have been recognized as important factors in individuals’ involvement in software piracy…

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Emerald Publishing Limited

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  • Dr Christy Cheung