Internet Research: Volume 24 Issue 3

Sequential combination of consumer experiences and their impact on product knowledge and brand attitude: The moderating role of desire for unique consumer products

Ching-Jui Keng, Van-Dat Tran, Tze-Hsien Liao, Chao-Ju Yao, Maxwell K. Hsu

The purpose of this paper is to explore the impact of the sequential combination of consumer experiences on product knowledge and brand attitude. Additionally, the moderating role…

Firm web visibility and its business value

Fang Wang, Liwen Vaughan

The purpose of this paper is to theoretically analyze and empirically test the business value of firm web visibility, including its relationship to advertising efficiency and…

Why do people play mobile social games? An examination of network externalities and of uses and gratifications

Pei-Shan Wei, Hsi-Peng Lu

The purpose of this paper is to identify the factors that influence people to play socially interactive games on mobile devices. Based on network externalities and theory of uses…

Understanding online shopping intention: the roles of four types of trust and their antecedents

Meng-Hsiang Hsu, Li-Wen Chuang, Cheng-Se Hsu

The purpose of this paper is to provide a better picture of factors influencing behavioral decisions in online shopping by identifying different targets of trust and discussing…

Whose online reviews have the most influences on consumers in cultural offerings? Professional vs consumer commentators

Jyh-Shen Chiou, Cheng-Chieh Hsiao, Fang-Yi Su

To improve the effectiveness of online reviews in the cultural industries, the purpose of this paper is to examine the effects of online cultural reviews of professional and…

Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India

Rakhi Thakur, Mala Srivastava

The purpose of this paper is to accomplish two objectives – to test the functional relationship between adoption readiness (AR), perceived risk (PR) and usage intention for mobile…

The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior

Lorena Blasco-Arcas, Blanca Hernandez-Ortega, Julio Jimenez-Martinez

The purpose of this paper is to elaborate on the concept of engagement platforms and the theories of co-creation of value to analyze the purchase as a context for customers to…