Table of contents
Internet addiction among young people in China: Internet connectedness, online gaming, and academic performance decrement
Qiaolei JiangThe purpose of this paper is to investigate the interrelationships between internet connectedness, online gaming, internet addiction symptoms, and academic performance decrement…
The effects of hedonic/utilitarian expectations and social influence on continuance intention to play online games
I-Cheng Chang, Chuang-Chun Liu, Kuanchin ChenThe focus in this study is a model that predicts continuance intention of online multi-player games. In this integrated model, the social cognitive theory (SCT) lays out the…
Incremental performance of an eChannel addition: Long-term and volatility consideration perspectives
Yung-Hsin Lee, Lily Shui-Lien Chen, I Fei Chen, Bing-Huei Lin– The purpose of this paper is to use the Black-Scholes-Merton option pricing model to evaluate the incremental performance of an eChannel addition.
Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise
Hye-Jin Paek, Elizabeth Taylor Quilliam, Sookyong Kim, Lorraine J. Weatherspoon, Nora J. Rifon, Mira LeeThe purpose of this paper is to investigate the content of food advergames and the nutritional quality of foods promoted in those advergames with the presence of child visitors…
Formation of augmented-reality interactive technology's persuasive effects from the perspective of experiential value
Tseng-Lung Huang, Feng Hsu LiuThe purpose of this paper is to examine the extent to which presence, media richness, and narrative experiences yield the highest experiential value in augmented-reality…
Measuring blog service innovation in social media services
Ming-Hsien Yang, Sung-Shun Weng, Pei-I HsiaoBlog is a web-based social activity that has become mainstream media. The purpose of this paper is to develope a measurement instrument for assessing blog service innovation…
ISSN:
1066-2243Online date, start – end:
1991Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Christy Cheung