Internet Research: Volume 23 Issue 3

Acceptance of enterprise blog for service industry

Chien Hsing Wu, Shu‐Chen Kao, Hsin‐Hui Lin

The rapid growth of blogs over the Internet has gradually attracted the attention of enterprises that want to engage in business and develop their online communication channels…

Factors influencing sociability in educational MMORPGs – a fuzzy AHP approach

Chun‐Chia Lee, Shang Hwa Hsu, Jen‐Wei Chang

Sociability is considered to be important to the success of educational MMORPGs. The purpose of this study was to access the relative weights of these sociability factors which…

The determinants of consumer behavior towards email advertisement

Hsin Hsin Chang, Hamid Rizal, Hanudin Amin

The aim of this study was to develop a theoretical model of email advertising effectiveness and to investigate differences between permission‐based email and spamming. By…

The role of online informediaries for consumers: A dual perspective about price comparison and information mediation

Sunghun Chung

The purpose of this study is to find the role of online informediaries on the perspective of price comparison and information aggregator. Specifically, the author wants to explain…

Examining the mediating effect of positive moods on trust repair in e‐commerce

Ying‐Hueih Chen, Jyh‐Jeng Wu, Hsin‐Tzu Chang

The purpose of this research is to investigate the impact of causal attributions (locus, stability, and controllability attributes) on trust violations and the coping strategies…

Measuring the sociocultural appeal of SNS games in Taiwan

Kai‐Shuan Shen

This study aims to explore the sociocultural appeal of SNS game content from the point of view of the human emotions aroused by the interaction between the players and the games.