Table of contents
The purpose of this paper is to explore how the facial expression of the reviewer's avatar interacts with the valence of the consumer review to influence consumer purchase…
The purpose of this paper is to answer the question: why Google Answers and Yahoo! Kimo Knowledge+, both virtual communities built on users asking and answering questions…
The purpose of this study was to determine how storytelling blogs affect readers’ intention to adopt travel products.
The aim of this study is to provide a theoretical extension to the private‐collective model of information sharing along with an empirical test with users of a social…
Urban and rural differences: Multilevel latent class analysis of online activities and e‐payment behavior patternsTsui‐Chuan Hsieh, Keng‐Chieh Yang, Conna Yang, Chyan Yang
The purpose of this article is to investigate urban and rural differences for online activities and e‐payment behavior patterns.
It is assumed that consumers consume games to experience hedonic and utilitarian value. However, there is no conceptual model or empirical evidence that supports this…
Online date, start – end:1991
Copyright Holder:Emerald Publishing Limited
- Dr Christy Cheung