Table of contents
Modeling e‐coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentionsMei‐Fang Chen, Ting‐Yi Lu
Given the growing importance of e‐coupons as promotional devices, predicting consumers' e‐coupons redemption intention is essential to the evaluation of this promotion strategy…
The purpose of this paper is to examine the effect of initial trust on mobile banking user adoption.
Because presentation formats, i.e. table v. graph, in shopping web sites may promote or inhibit deliberate consumer decision making, it is important to understand the effects of…
Building upon studies of social psychology and information system literature, this study aims to propose and empirically test a research model that incorporates interpersonal…
This paper aims to explore the factors affecting consumers' loyalty toward online games based on the uses and gratifications theory and the flow theory.
Online date, start – end:1991
Copyright Holder:Emerald Publishing Limited
- Dr Christy Cheung