Table of contents
This research seeks to focus on the benefits of social networking service (SNS) based on the principle of six degrees of separation. Since the inception of web 2.0, the…
This paper aims to provide a model reflecting the mediating role of risk in the transaction as well as the social risk between the channel and repeat purchase intention…
The purpose of this study is to examine the determinants of online community user participation from a social influence perspective.
Purchasing on the internet has unique features that make it different from the traditional shopping process, particularly with regard to its social context. This study…
Online date, start – end:1991
Copyright Holder:Emerald Publishing Limited
- Dr Christy Cheung