Table of contents
An empirical study of the driving forces behind online communities
Sergio L. Toral, M. Rocío Martínez‐Torres, Federico Barrero, Francisco CortésA large variety of online communities have emerged during the last years as a result of the challenges faced by both the business and scientific worlds. This trend has also been…
The effect of community identification on attitude and intention toward a blogging community
Chung‐Chi Shen, Jyh‐Shen ChiouInternet portals have long been providing free services (e.g. e‐mail, blog) to attract new users and retain existing customers. However, it is uncertain whether the users will…
Complementing consumer magazine brands with internet extensions?
Anssi Tarkiainen, Hanna‐Kaisa Ellonen, Olli KuivalainenThe purpose of this paper is to increase understanding of the effects of web site extension on the parent‐magazine brand in the context of experiential goods, and to identify…
Quantitative assessment of European municipal web sites: Development and use of an evaluation tool
Francisco Javier Miranda, Ramón Sanguino, Tomás M. BañegilThe internet is becoming increasingly important in the communication between local governments and citizens, which makes the usability of municipal web sites a critical factor in…
Factors affecting purchase intention on mobile shopping web sites
Hsi‐Peng Lu, Philip Yu‐Jen SuThe purpose of this paper is to explore a conceptual model for analyzing customers' perceptions of using mobile commerce services for online shopping. This paper provides insights…
ISSN:
1066-2243Online date, start – end:
1991Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Christy Cheung