Internet Research

Category:

Information and Knowledge Management

Table Of Contents: Volume 16 Issue 1

E‐mail marketing at the crossroads

Evangelos Moustakas, C. Ranganathan, Penny Duquenoy

The purpose of this paper is to provide a conceptual overview of the process of unsolicited commercial e‐mail (UCE), propose a typology of UCE, and delineate key…

Organizational factors affecting Internet technology adoption

Ana R. Del Aguila‐Obra, Antonio Padilla‐Meléndez

To explore the factors that affect the implementation of Internet technologies and to what extent the size of the company, as an organizational factor, influences that process.

Why are some e‐mails forwarded and others not?

Tom M.Y. Lin, Heng‐Hui Wu, Chun‐Wei Liao, Tzu‐Hsin Liu

This study aims to explain why e‐mails trigger emotional response states in receivers and to explore the influence of e‐mail formats on the receivers' intention to forward e‐mails.

Internet advertising strategy alignment

Marie‐Claude Boudreau, Richard T. Watson

Because the web can be an influential medium for attracting and retaining customers, it is critical to examine the connection between web advertising and corporate…

The changing digital content landscape

Paula M.C. Swatman, Cornelia Krueger, Kornelia van der Beek

To provide an empirically based analysis and evaluation of the existing and possible future evolution of Internet business models within the digital content market…

Task scenario effects on bank web site expectations

Kathryn Waite

The purpose of this research is to explore whether consumer expectations of web site attributes differ according to information‐seeking or transaction tasks. Information…

ISSN:

1066-2243

Online date, start – end:

1991

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Christy M. K. Cheung