Internet Research

Category:

Information and Knowledge Management

Table Of Contents: Volume 13 Issue 5

Web advertising: gender differences in beliefs, attitudes and behavior

Lori D. Wolin, Pradeep Korgaonkar

Previous research suggests males and females exhibit different beliefs about and attitudes toward traditional media advertising along with different advertising stimulated…

A framework and methodology for evaluating e‐commerce Web sites

Rian van der Merwe, James Bekker

The corporate Web site is an indispensable part of any e‐commerce venture. If users find it difficult to do electronic transactions, they will visit another online source…

Modeling the effect of experience on student acceptance of Web‐based courseware

Leslie Stoel, Kyu Hye Lee

As the use of Web‐based learning technologies to supplement college classroom instruction has increased, a key issue for faculty members is how to entice their students to…

Web advertising vs other media: young consumers’ view

Fethi Calisir

This paper examines how young consumers perceive the Web as an advertising medium in relation to eight traditional media on 15 constructs elicited from subjects. Results…

Conflicts among Net news participants and cultural background

Masaharu Yano, Yuzo Seo

Participants in Internet net news bulletin board discussions can argue with others whom they do not know. The nature of each message in a discussion can be characterized…

Informing IT system Web site design through normalisation

M.J. Taylor, S. Wade, D. England

Designing a truly customer focused Web site can be difficult. This paper examines the approach of adapting the existing database design technique of normalisation for…

ISSN:

1066-2243

Online date, start – end:

1991

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Christy M. K. Cheung