Internet Research: Volume 12 Issue 4

Internet training in trade unions: a comparison of four European confederations

Steve Walker

The paper draws on the evaluation activities of a European transnational Internet training programme involving trade union confederations and other worker education organisations…

Analysing a Web‐based e‐commerce learning community: a case study in Brazil

Luiz Antonio Joia

This paper demonstrates usage of a Web‐based participative virtual learning environment, which has enabled graduate students in e‐commerce classes on the Masters in Business…

Consumer response to Web sites and their influence on advertising effectiveness

Ronald E. Goldsmith, Barbara A. Lafferty

The purpose of the present study was to test four hypotheses regarding the effects of viewing Web sites on Internet advertising. We surveyed a convenience sample of 329…

Assessing the global accessibility of the Internet

Chukwuma U. Ngini, Steven M. Furnell, Bogdan V. Ghita

Previous studies have identified significant disparity in the levels of Internet access availability in different countries, particularly in developing nations. This paper…

Strategic positioning of the Web in a multi‐channel market approach

Luuk P.A. Simons, Charles Steinfield, Harry Bouwman

Firms often perceive the Web as a threat for their physical channel assets. However, it is becoming clear that synergies can be obtained between electronic and physical channels…

Supply chain collaboration alternatives: understanding the expected costs and benefits

Tim McLaren, Milena Head, Yufei Yuan

Collaboration is a recent trend in supply chain management (SCM) that focuses on joint planning, coordination, and process integration between suppliers, customers, and other…

Amazon on the Internet – but not the one you are thinking of

David G. Schwartz