Journal of Product & Brand Management: Volume 5 Issue 2

How to delight your customers

Kurt Matzler, Hans H. Hinterhuber, Franz Bailom, Elmar Sauerwein

Asks which product qualities are decisive for the satisfaction of the customer and which features merely prevent dissatisfaction. Proposes Kano’s model of customer satisfaction…

How consumers evaluate store brands

Alan Dick, Arun Jain, Paul Richardson

Using a sample of 872 shoppers and data for 14 products, tests the degree to which extrinsic cue reliance differs between “store brand” versus “non‐store brand” prone consumers…

Perceptions of food “quality” and the power of marketing communication: results of consumer research on a branded‐egg concept

Andrew Fearne, David Lavelle

Despite the long term decline in per capita consumption, eggs remain an important staple in the British diet. Having recovered from the salmonella scare in 1989, the image of eggs…

Rediscovering performance‐importance analysis of products

Charles R. Duke, Andrew S. Mount

Claims that, as an addition to the product manager’s set of tools, performance‐importance analysis can provide insight into customer perceptions. Managers can use a combination of…

Product development in the late stages of a technology life cycle: lessons from the America’s Cup 1995

Lawrence C. Rhyne

In the mature stage of product and technology life cycles, major breakthroughs in performance are difficult to achieve. However, a series of small incremental improvements may…