Table of contents
Do Unmentionable Products Still Exist? : An Empirical Investigation
Lea Prevel KatsanisUnmentionable products are those that are considered to be offensive,embarrassing, harmful, socially unacceptable, or controversial to somesignificant segment of the population…
Faculty Internships: : A Means to Bridge the Academician/Practitioner Gap
Geoffrey P. LantosFaculty internships in business organizations are becoming a popularmeans to satisfy the criticism that too many business professors lackrecent, relevant experience. Offers…
Branding Food Endorsement Programs: : The National Heart Foundation of Australia
Peter Graham, Debra Harker, Michael Harker, Marshall TuckReviews the Australian National Heart Foundation′s “Pick the Tick” foodendorsement program. The program is seen by the Foundation as part ofits mission to promote the kind of…
Patents: A Managerial Perspective
Tim Hufker, Frank AlpertPatent law is a topic that seems to frighten many managers, who seem tohave largely abdicated the topic to engineers and attorneys. Presents anoverview and analysis of patents to…
Product Piracy: : The Problem that Will not Go Away
Gael McDonald, Christopher RobertsThe phenomenon of product piracy, when examined against differentcultural, social and developmental needs, may result in a moderation oftraditional moral judgments that have…
Commentary: Marketing Research Pitfalls in Product Development
Erhard K. ValentinIn the product development process, marketing research is often usedinappropriately. To be useful, marketing research must be focussed onquestions to which the answers improve…
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou