Journal of Product & Brand Management: Volume 28 Issue 6

Subject:

Table of contents - Special Issue: Deliberate Lookalikes Purchase Behaviour: Past, Present and Future Research

Guest Editors: Nebojsa S. Davcik, Piyush Sharma, Ricky Chan, Rajat Roy

An introduction to the special issue on the past, present and future research on deliberate lookalikes

Nebojsa S. Davcik, Piyush Sharma, Ricky Chan, Rajat Roy

The purpose of this paper is to present the contemporary thinking on deliberate lookalikes and to provide a better understanding of its key forms (counterfeits, copycats and…

Counterfeiting: conceptual issues and implications for branding

Bradley P. Evans, Richard G. Starr, Roderick J. Brodie

This paper aims to apply a broader perspective of branding to foster new insights and develop strategies to address product counterfeiting.

2163

Experience copycats: the Compostela case

Veronique Cova, Bernard Cova

The purpose of this paper is to investigate the phenomenon of experience copycats. Despite being a growing problem for organisations selling extraordinary experiences, it remains…

Users and non-users of counterfeits: motivations, emotional outcomes and neutralization processes

Şahver Omeraki Çekirdekci, Fatma Ozge Baruonu Latif

This paper aims to examine how socio-economic status (SES) shapes consumers’ purchase behavior of genuine brands and counterfeits. It also forms a typology based on the…

1159

Implicit and explicit identification of counterfeit brand logos based on logotype transposition

Abhishek Pathak, Carlos Velasco, Gemma Anne Calvert

With trade amounting to more than US$400bn, counterfeiting is already affecting many successful brands. Often, consumers are deceived into buying fake products due to the visual…

Do product category and consumers’ motivations profiles matter regarding counterfeiting?

André Le Roux, Marinette Thébault, Yves Roy

The purpose of this study is to explore the impact of product category and consumers’ motivations profiles on the determinants of consumers’ preferences and purchase intentions of…

Cover of Journal of Product & Brand Management

ISSN:

1061-0421

Online date, start – end:

1992

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Cleopatra Veloutsou