Journal of Product & Brand Management: Volume 25 Issue 7

Editorial

Cleopatra Veloutsou, Francisco Guzman

Nation branding for foreign direct investment: an Integrative review and directions for research and strategy

Nicolas Papadopoulos, Leila Hamzaoui-Essoussi, Alia El Banna

This study aims to address a heretofore neglected area in research, nation branding, for the purpose of attracting foreign direct investment (FDI). It compares and contrasts the…

How does corporate association influence consumer brand loyalty? Mediating role of brand identification

Mobin Fatma, Imran Khan, Zillur Rahman

The aim of this study is to investigate the influence of two types of corporate associations – corporate ability (CA) and corporate social responsibility (CSR) – on consumer brand…

Store equity and behavioral intentions: the moderating role of the retailer’s technology

Irene Gil-Saura, M. Eugenia Ruiz Molina, Gloria Berenguer-Contri

In the current competitive environment in which retailers operate, store equity is seen as a key differentiating factor. In view of the scarce research on the dimensionality and…

Brand marketing programs and consumer loyalty – evidence from mobile phone users in an emerging market

Raphael Odoom

The paper aims to examine brand marketing efforts and consumer loyalty among mobile phone users. By recognizing different levels of loyalty, the study assesses the degree of…

Resale prices in franchising: insights from franchisee perspectives

Rozenn Perrigot, Guy Basset, Brinja Meiseberg

The purpose of this paper is to offer a novel perspective on resale pricing in franchising, i.e. from a franchisee perspective, by combining legal and managerial considerations in…

Effectiveness of measures assessing response to price information

Pierre Desmet

Questionnaire measures of consumers’ willingness to pay (WTP) and price sensitivity are biased, yet these declarative methods can aid managerial decision-making. Additional…

Determinants of extended warranty prices for consumer durables

Hooman Estelami, Peter De Maeyer, Nicholas Estelami

Research in marketing has extensively examined the signaling effects of product warranties on consumer perceptions. Although this stream of research has focused on initial product…

An unintended consequence of exaggerated maximum-discount tensile price claims

Jung Eun Lee, Leslie Stoel

Retailers are known to present tensile price claims (TPCs) stating high discounts to entice shoppers. Prior research on TPCs suggests that high TPC discounts increase purchase…

How source of funds affects buyer’s judgments of price fairness and subsequent response

Adam Nguyen, Juan (Gloria) Meng

This research aims to examine how source of funds (paying with company’s funds versus personal funds) affects buyer’s judgments of price fairness and via these judgments, buyer’s…

Quantity consumer goods pricing: has yesterday’s surcharge become today’s discount?

Steve Dunphy

This study aims to extend by way of replication an earlier study, “Blind man’s bluff: The ethics of quantity surcharges” (Gupta and Rominger, 1996) by testing several hypotheses…