Journal of Product & Brand Management: Volume 22 Issue 5/6

Private and national brand consumers' images of fashion stores

The present study aims to investigate the role of brand store image in the context of private and national fashion brands. The study examines two issues: do private brand…

The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook

The purpose of this article is to analyze how social media activities, in specifically the Facebook page of a car manufacturer, and user interactions with these brand related…

Front-of-package product labels: influences of varying nutritional food labels on parental decisions

– This research aims to examine the effects of varying front-of-package (FOP) nutrition information type on parents' food product choices for children.

A surname brand effect explanation for consumer brand preference and advocacy

A lack of empirical evidence currently exists verifying name similarity effects on brand level choice and behavior. This research aims to test for and document the existence of a…

The influence of brand trust and brand identification on brand evangelism

The purpose of this study is to examine how the nature of consumers' relationship with a brand influences brand evangelism, which represents an intense form of brand support…

Retail branding as a value creation process: managerial and research priorities

The first purpose of this communication is to highlight retailers' current challenges related to branding as a value creation process. The second purpose is to identify existing…

Descriptive analysis of Nissan's electric vehicle commercialization strategies

The aim of this study is to identify and describe the factors associated with Nissan Company's electric vehicle (EV) development. In addition, Nissan's different commercialization…

Transparency in pricing and its effect on perceived price fairness

This research aims to examine the effects of transparency in pricing (i.e. disclosure of a price increase and extent of explanation) on perceived price fairness when a firm…

Unit price information on the reference price formation

– The purpose of this paper is to analyze the role of unit price information in the formation of the consumer reference prices.

Taking Technology to the Market

Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

Brand Turnaround: How Brands Gone Bad Returned to Glory … and the 7 Game Changers That Made the Difference

What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation

Kill the Company: End the Status Quo, Start an Innovation Revolution

The Little Black Book of Innovation