Journal of Product & Brand Management: Volume 21 Issue 7

Subject:

Table of contents

Searching for competitive advantage with the brand extension process

Tina Vukasovič

The main purpose of this article is to present a research study of brand extension with developing an innovative product in a new product category.

3328

Effects of complete products on consumer judgments

Timucin Ozcan, Daniel A. Sheinin

The aim of this paper is to seek to understand better how consumers judge multiattribute products that are perceived as either more or less complete in terms of feature coverage…

Place branding: creating self‐brand connections and brand advocacy

Elyria Kemp, Carla Y. Childers, Kim H. Williams

The purpose of this research is to investigate how branding theories can be applied to place branding. It aims to examine how internal stakeholders, specifically a city's…

14116

Key drivers of automobile brand choice in sub‐Saharan Africa: the case of Ghana

Bedman Narteh, Raphael Odoom, Mahama Braimah, Samuel Buame

The paper aims to investigate the determinants of automobile brand choice in Ghana. Specifically, the paper seeks to hypothesize that consumers of automobiles make their purchases…

3591

Brand loyalty and the role of hedonic value

Anna Kuikka, Tommi Laukkanen

The objective of this paper is to explore the antecedents of brand loyalty in the chocolate market.

12566

The relationship between customer value and pricing strategies: an empirical test

Anna Codini, Nicola Saccani, Alessandro Sicco

The paper seeks to fill a research gap that concerns empirical studies on value‐based pricing in durable consumer goods. It aims to analyse the relationship between value for the…

5281

Price unfairness: the indirect effect on switching and negative word‐of‐mouth

Cristiane Pizzutti dos Santos, Kenny Basso

This study aims to present and test a conceptual framework for the consequences of price unfairness, positing trust and emotions as two important mediators of the perception of…

3215
Cover of Journal of Product & Brand Management

ISSN:

1061-0421

Online date, start – end:

1992

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Cleopatra Veloutsou