Table of contents - Special Issue: The behavioral aspects of pricing
Guest Editors: Sarah M. Maxwell, Hoomn Estelami
Evolving pricing practices: the role of new business models
Dhruv Grewal, Anne L. Roggeveen, Larry D. Compeau, Michael LevyIn this brief paper, the aim is to highlight three important pricing areas: the business strategies and pricing models that have evolved over the past 20 years of research, the…
When children confront prices: an approach based on price presentation
Coralie Damay, Nathalie Guichard, Amélie ClauzelThis paper seeks to examine how young consumers attribute and select product prices according to their presentation (i.e. format and ending).
Understanding cultural influence on price perception: empirical insights from a SEM application
Juan (Gloria) MengThe purpose of this paper is to review and understand the underlying structure of price perception, to recognize how cultural factors influence price perception, and to develop…
Online price dispersion – more than imperfect information
Maria PetrescuThe objective of this study is to analyze price dispersion in the context of internet based shopping malls and assess which of the main informational elements available online…
Simplifying difficult calculations: consumer choice of two‐part tariffs
Joseph P. Redden, Stephen J. HochThis paper aims to outline a decision process for how consumers choose among two‐part tariffs which consist of a flat fee plus a per unit charge for usage over an allowance. The…
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou