Table of contents - Special Issue: The behavioral aspects of pricing
Guest Editors: Sarah Maxwell, Hooman Estelami
The rise of the pricing function: origins and perspectives
Manu Carricano, Jean‐Francois Trinquecoste, Juan‐Antonio MondejarThe purpose of this paper is to describe the origins and development of the pricing function and to explore how companies are organizing for price management. Since the end of the…
Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims
Sungchul Choi, Xin Ge, Paul R. MessingerThe purpose of this paper is to examine how consumers respond differently to “scratch and save (SAS)” promotions versus “tensile price claims (TPC).” SAS promotions provide a…
Delay‐discounting rewards from consumer sales promotions
Kesha K. Coker, Deepa Pillai, Siva K. BalasubramanianRewards from sales promotions may be either immediate (e.g. instant savings, coupons, instant rebates) or delayed (e.g. rebates, refunds). The latter type is of interest in this…
Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk
Ben LoweThe purpose of this paper is to examine how perceived performance risk moderates consumers' evaluations of different types of promotions, including extra free product promotions…
The relative influence of pioneer and follower price on reference price and value perceptions
Ben Lowe, Frank AlpertThe purpose of this paper is to integrate literature in the pioneer brand advantage area with the literature on reference prices to examine how reference prices work in a pioneer…
Regulatory focus as a determinant of brand value
Edwin Love, Mark Staton, Christopher N. Chapman, Erica Mina OkadaThis research aims to investigate the relationship between consumer regulatory focus and brand value.
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou