Table of contents - Special Issue: Behavioural pricing
Guest Editors: Sarah Maxwell, Hooman Estelami
The effects of product digitalization and price dispersion on search intentions in offline versus online settings: the mediating effects of perceived risks
Dipayan Biswas, Bidisha BurmanThe purpose of this paper is to examine how a product‐related variable like digitalization and a market‐related variable like price dispersion might differentially influence…
Individual effects of product quality signals in the presence versus absence of other signals: differential effects across brick‐and‐mortar and online settings
Dipayan (Dip) Biswas, Sujay Dutta, Abhijit (Abe) BiswasThe purpose of this paper is to study the effectiveness of multiple signals. Specifically, the paper investigates how the individual strength of a marketplace signal varies as a…
Cross‐country analysis of price levels and dispersion in online and offline environments: an empirical analysis in France and Germany
Fabio Ancarani, Frank Jacob, Frédéric JallatThe purpose of this research is to take into consideration the country effect in online and offline environments and compares price levels and dispersion online v. offline across…
Cross‐cultural equivalence of price perceptions across American, Chinese, and Japanese consumers
Juan (Gloria) Meng, Suzanne Altobello NascoThe purpose of this paper is to apply Lichtenstein et al.'s price perception model to American, Chinese and Japanese cultures, to test the measurement equivalence across three…
A demand‐based model for the advance and spot pricing of services
Irene C.L. NgThe purpose of this paper is to study the non‐consumption of a service by advance buyers, the re‐selling of relinquished capacity at spot time and the effect on the pricing of…
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou