Table of contents
Does brand equity vary between department stores and clothing stores? Results of an empirical investigation
Ravi Pappu, Pascale G. QuesterThe purpose of this paper is to examine whether retailer brand equity levels vary between department store and specialty clothing store categories.
Strategic megabrand management: does global uncertainty affect brands? A post‐9/11 US/non‐US comparison of the 100 biggest brands
Gabriele Suder, Claude Chailan, David SuderThe primary purpose of this study is to identify if and how international terrorism has altered the rank and value of brands, and whether the increasing uncertainty of globalizing…
Derivative beliefs and evaluations
Daniel A. Sheinin, Laurette Dubé, Bernd H. SchmittThe purpose of this research is to examine how consumers form beliefs and evaluate derivatives (e.g. handheld computers) and branded derivatives (e.g. Palm handheld computers)…
Customer satisfaction in the first and second moments of truth
Martin Löfgren, Lars Witell, Anders GustafssonAlmost everything consumers buy in a store has a package. At point of purchase, the first moment of truth, the package functions as a silent salesman. Once the purchase is made…
Price bundling and framing strategies for complementary products
Raj AroraThe purpose of this paper is to investigate the effectiveness of price bundling and message framing on attitudes, intentions, and beliefs about attributes of teeth whitening…
Price knowledge structures relating to grocery products
Hans PechtlThe purpose of this paper is to conceptualize several dimensions of product‐price knowledge and to develop measurement variables that qualify a person's product‐price knowledge…
Fair price: research outside marketing
Sarah MaxwellThe purpose of this paper is to summarize the current research in disciplines outside marketing that applies to price fairness: research by behavioral economists, primate behavior…
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou