Journal of Product & Brand Management: Volume 16 Issue 4

Profiting from mega‐trends

Dave Florin, Barry Callen, Sean Mullen, Jeane Kropp

Understanding the context surrounding a brand's role is paramount to knowing what drives consumers to want what they want. The purpose of this paper is to highlight eight…

Putting the “brand” back into store brands: an exploratory examination of store brands and brand personality

Sri Beldona, Scott Wysong

To explore how store brand personality might play a role in consumer perceptions towards store brands and how such personalities might vary when consumers are allowed to…

The time factor in re‐branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities

Philippa Hankinson, Wendy Lomax, Chris Hand

As staff are vital to successful re‐branding, particularly in the charity sector where restricted budgets limit reliance on external marketing, it is important to understand the…

Gray marketing and its impacts on brand equity

Hsiu‐Li Chen

The purpose of this study is to investigate the impact of parallel importation on brand equity in high and low product involvement arrangements.

Logical brand management in a dynamic context of growth and innovation

Marc Logman

The aim of this paper is to propose a consistent framework that allows the brand manager to detect innovation/growth opportunities and risks.

Antecedents to consumer reference price orientation: an exploratory investigation

Tong Yin, Audhesh K. Paswan

This research paper aims to examine the relationships among the factors associated with changing shopping environment, consumer knowledge and reference price.

A study of time limited price promotions

James Devlin, Christine Ennew, Sally McKechnie, Andrew Smith

This paper seeks to provide a detailed study of the impact of offers incorporating a time‐limit restriction on consumers in the context of price promotions. Time limited offers…

The case of “difficult” brands

Paul Harrison, Nicole Hartley

To examine an atypical member of the brand family, “difficult” brands, defined as brands that have intermittent availability, and have inherent performance risks, that, contrary…

The innovation challenge at Durable Surface Corporation

Dennis Pitta

The purpose of this paper is to describe a practice that has implications for increasing product innovation in a variety of industries.

Profit Brand: How to Increase the Profitability, Accountability and Sustainability of Brands

Audhesh Paswan

Editorial

Richard C. Leventhal