Table of contents - Special Issue: Strategic pricing
Guest Editors: Hooman Estelami, Sarah Maxwell
Leveraging profitability in low‐margin markets
Gerald E. SmithThe article seeks to assist managers in low‐margin markets to grow profitability by applying principles of profit leverage.
Dimensions of price differential policies and seller trustworthiness: a social justice perspective
Joseph GuiltinanThis research seeks to identify three dimensions of price differential policies that influence judgments of the distributive, procedural, and informational justice of the policies…
Price endings: magic and math
Jianping Liang, Vinay KanetkarThis paper aims to improve understanding of the effects of price endings on consumers' choice behavior. The research study described here was driven by three central questions…
The role of perceived risk in pricing strategy for industrial products: a point‐of‐view perspective
James M. Hunt, Howard FormanThe purpose of this research paper is to examine the role corporate and individual risk (from the point of view of the pricing manager) plays in developing pricing strategies.
Price‐end biases in financial products
Sajeev Varki, Sanjiv Sabherwal, Albert Della Bitta, Keith M. MooreThe paper seeks to show that marketing and psychology literature can shed light on why investors exhibit preferences for certain price ends. The perspective adopted is that the…
Explanatory factors regarding manufacturer brand price consistency
José Luis Méndez, Javier Oubiña, Natalia RubioIn the marketing process, the positioning effort exerted by manufacturers for their brands is slowed by the commercial objectives of intermediary firms. In addition, to act as…
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou