Journal of Product & Brand Management: Volume 10 Issue 3

Justifying profitable pricing

Joel E. Urbany

Economic theory depicts a price‐setter who is cognizant of both the incremental profit implications of changing price and likely competitive reactions. Marketplace observations…

Customer satisfaction as an antecedent of price acceptance: results of an empirical study

Frank Huber, Andreas Herrmann, Martin Wricke

The goal of this current study is to extend customer satisfaction research in two important ways. First, it attempts to demonstrate the relationship between customer satisfaction…

Quality perception and monetary sacrifice: a comparative analysis of discount and fixed prices

Vibhas Madan, Rajneesh Suri

In this article we analyze price discounts and fixed price offers in terms of their comparative impact on consumer valuation of products. Using a model of consumer valuation, we…

The effects of alternative price promotional methods on consumers’ product evaluations and purchase intentions

Jeanne Lauren Munger, Dhruv Grewal

This research examines the effects of bundling format (partially‐bundled attributes vs. unbundled attributes) and framing of promotional discounts (rebate, discount and…