Table of contents
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002572. When citing the…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008204. When citing the article, please…
Commentary: A Perspective on Brands
Peter KimExplores the problems facing the advertising industry in the 1980s,notably the charge that advertising was not effective enough. Comparesadvertising with promotion, before…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110035090. When citing the…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110035009. When citing the…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002507. When citing the…
Commentary: The Effect of Free Samples on Immediate Consumer Purchase
H.Bruce LammersDescribes a study of consumer behaviour carried out in a chocolatestore involving free samples of chocolate, which found that samplingsignificantly increased the immediate sales…
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou