Table of contents
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008087. When citing the article, please…
The Interface Between R&D, Marketing, and Marketing Research in New Product‐Development
Edward J. WarrenExplains that while vast socioeconomic change in today′scompetitive climate mean that there is a greater need for a more unifiedapproach to new‐product development, relationships…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008094. When citing the article, please…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008081. When citing the article, please…
Identifying Negative Products: Do Customers Like to Purchase Your Products
Stanley Widrick, Eugene FramDescribes how negative products/services are perceived by consumersas an unpleasant necessity to avoid or reduce a disutility, the negativeconcept being based on the behavioural…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008100. When citing the article, please…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008172. When citing the article, please…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008106. When citing the article, please…
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou