Business Analyst Journal , Open Access

The nexus between social media advertising and customers’ purchase intention with the mediating role of customers’ brand consciousness: evidence from three South Asian countries

Md Sajjad Hosain, Abdullah Mohammad Ahshanul Mamun

This empirical paper is an endeavor to explore the relationship between social media advertising (SMA) and customers' purchase intention (CPI) in three South Asian countries. SMA…

Does investor's sentiment affect industries' return? – A case of selected Indian industries

Amit Rohilla, Neeta Tripathi, Varun Bhandari

In a first of its kind, this paper tries to explore the long-run relationship between investors' sentiment and selected industries' returns over the period January 2010 to…

Practical implications of workplace ostracism: a systematic literature review

Sheikh Sajid Mohammad, Nazir A. Nazir

This review analyzes data from research articles published from 2010 to 2022 related to workplace ostracism which include theoretical or empirical practical implications. The…

Selection ability and market timing skills of mutual fund and unit trust managers in a developing economy: evidence from Ghana

Richard Danquah, Baorong Yu

The study assess the selection ability and market timing skills of mutual fund and unit trust managers in Ghana.

Cryptocurrency as an investment or speculation: a bibliometric review study

Sakshi Vasudeva

The study was done to review the existing literature available on the theme using a popular technique known as a bibliometric review. The purpose was to explore important…