Table Of Contents: Volume 17 Issue 6
The purpose of this paper is to utilise the service‐dominant logic of marketing to propose a conceptual model that captures a dynamic perspective of customer complaint behaviour.
The purpose of this paper is to develop a framework for identifying competitive customer value propositions in retailing.
The main purpose of this paper is to examine the influence of individual‐level cultural dimensions on Generation Y consumers' expectations of service quality.
The role of intrinsic and extrinsic quality attributes on consumer behaviour for traditional food productsJoel Espejel, Carmina Fandos, Carlos Flavián
The purpose of this paper is to analyze the perceived quality of two traditional food products with protected designation of origin (PDO). Specifically, we study the…
The purpose of this paper is to develop a better understanding of the expansion and development strategies used by retailers based in the UK for creating sustained…