International Journal of Contemporary Hospitality Management: Volume 8 Issue 3

Hotel marketing strategy and the theory of reasoned action

Francis Buttle, Bungkwon Bok

A customer survey conducted from the perspective of the theory of reasoned action (TORA) supplies data which guide hotel marketing strategy. TORA is used to describe behavioural…

The prospects for tourism in Northern Ireland

Ron Lennon, Albert J. Titterington

Notes the weakness of tourism in Northern Ireland prior to the cease‐fire of 1994 and the increased interest in Northern Ireland as a tourist destination which followed the…

Environmental policy in the hotel sector: “green” strategy or stratagem?

Margaret Brown

Illustrates alternative “green” strategies to indicate possible reactions of the hotel sector to the environmental issue and the extent of the “greening” process on the control…

Maximizing franchisee satisfaction in the restaurant sector

Nerilee Hing

Discusses a recent study into the level of satisfaction experienced by franchisees in the Australian restaurant sector. A model of consumer buying behaviour was used to identify…

Market segments of push and pull motivations: a canonical correlation approach

Seyhmus Baloglu, Muzaffer Uysal

Evaluates a technique which allows the simultaneous examination of push and pull motivations. The relationship between these two motivations for overseas pleasure travel has been…

Reception staff and the guest complaint: problem‐solving response styles among potential employees

Glenn F. Ross

Investigates problem‐solving response styles among a sample of school leavers, many of whom will soon seek employment in the hospitality/tourism industry. Also explores a range of…