Table of contents
Branding Hotel Portfolios
John ConnellExplores the main issues within hotel chain branding, focusingparticularly on the problems of branding heterogeneous hotel portfolios.Relates the theory of branding to hotel…
Hotel Design: The Need to Develop a Strategic Approach
Amanda West, Elizabeth PurvisConcerns design in the context of the hotel industry in generaland, in particular, the way in which hotel design is currently used tomeet business and customer objectives…
Hotel Workers’ Orientations to Work: The Question of Autonomy and Scope
Kevin Dodrill, Michael RileyReports on a study testing five attitudes on a sample of hotelworkers and a control group. As the literature of service work suggests,most hotel workers place great value on scope…
The Small Firm in the Hospitality Industry
Ursula Quinn, Rab Larmour, Nicola McQuillanIn the past ten years there has been an unprecedented growth in thenumber of small firms. This growth has taken place within thehospitality industry as well as within other…
Experienced Staff and Tailoring Food Service
John Sparrow, Tony Ingold, Jeremy Huyton, Jonathan BakerCustomer service training for food service staff is typicallystructured around simple procedures (often based on acronyms) and isrestricted to induction training. Two potential…
ISSN:
0959-6119Online date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Fevzi Okumus