International Journal of Contemporary Hospitality Management: Volume 36 Issue 8

Guest editorial: Wine and hospitality research: opportunities and challenges

Florine Livat, Haiyan Song

From risk to reward: the strategic advantages of diversifying grape varietals

Philippe Masset, Jean-Philippe Weisskopf

The purpose of this study is to evaluate whether a diversification by grape varieties may help wine producers reduce uncertainty in quantity and quality variations due to…

The ability of experience design characteristics to elicit epistemic value, hedonic value, and visitor satisfaction in a wine museum

Frederic Ponsignon, David Alexandre Jaud, François Durrieu, Renaud Lunardo

Applying the stimulus-organism-response (S-O-R) theory in a wine museum context, this paper aims to examine how and why experience design characteristics influence visitor…

Wine tourism experiences of Chinese tourists: a tourist-centric perspective

Doris Chenguang Wu, Chenyu Cao, Ji Wu, Mingming Hu

Wine tourism is gaining increasing popularity among Chinese tourists, making it necessary to thoroughly examine tourist behavior. While online reviews posted by wine tourists have…

Uncorking the virtual frontier of wine experiences: interest drivers and potential consumers’ profile

Giulia Gastaldello, Guenter Schamel, Nadia Streletskaya, Luca Rossetto

Virtual wine experiences (VWEs) replaced in-person wine experiences during the Covid-19 pandemic and continue to be offered by some actors. This study aims to investigate the…

How do wineries price their wine experiences?

Olivier Gergaud, Florine Livat

This paper aims to model the price of cellar tours using a hedonic pricing approach. The authors analyze the complex relationship between the price of an add-on (here, cellar…

Spatial structure and influencing factors of an emerging wine tourism network: a case study of the Ningxia wine region

Qiushi Gu, Ben Haobin Ye, Songshan (Sam) Huang, Man Sing Wong, Lei Wang

Networks linking tourist attractions or organizations are a major focus of tourism research. Despite extensive research on tourism networks, academic research on the spatial…

Delineating wine tourism experiences in Ningxia, China: a supply–demand perspective

Xiaohai Zhan, Xiaolin (Crystal) Shi

The purpose of this paper is to examine the relationship between wine tourism experiences (i.e. winescape, winery service quality, winery brand differentiation and tourist…

The impact of policy intervention on international wine demand

Xinyang Liu, Anyu Liu, Xiaoying Jiao, Zhen Liu

The purpose of the study is to investigate the impact of implementing anti-dumping duties on imported Australian wine to China in the short- and long-run, respectively.

Point and interval forecasting for wine prices: an approach based on artificial intelligence

Huiyu Cui, Honggang Guo, Jianzhou Wang, Yong Wang

With the rise in wine consumption, accurate wine price forecasts have significantly impacted restaurant and hotel purchasing decisions and inventory management. This study aims to…

Understanding brand reputation: a case study of Chinese wineries

Fengxia Shi, Qiushi Gu, Ting Zhou

Exploring the determinants of a winery brand reputation (BR) and how those determinants interact is vital for the sustainable development of wineries as well as the growth of the…

A comparison of the importance of wine supplier quality attributes for on-premise and off-premise wine retail establishments

Chanwoo Moon, Mark A. Bonn, Meehee Cho

Given the intensified competitiveness in the wine retail industry, partnering with quality suppliers becomes critical to ensure a steady supply of high-quality products and…

The double-edged effects of visualizing wine style: sweetness scale on wine label

Anqi (Angie) Luo, Donna L. Quadri-Felitti, Anna S. Mattila

A visual sweetness scale with an arrow pointing to a specific sweetness level is now required on all labels of AOC Alsace. The sweetness scale makes it easier for consumers to…

Exploring the influence of emotionality and expertise on online wine reviews: does greater knowledge lead to less review?

Xiaoxiao Qi, Wen Chang, Anyu Liu, Jie Sun, Mengyu Fan

Wine producers and marketing professionals increasingly recognize the significance of online wine reviews. Emotions have long been acknowledged as influential in online review…

The influence of perceived country of origin image on Chinese consumers’ purchase intention of imported wine

Yichen Zhou, Lisa Gao

This study aims to examine how consumers’ propensity to purchase imported wines is influenced by their attitudes and perceptions toward the countries of origin (COO) of those…

The effects of motivation and prior knowledge on wine consumers’ decision-making process: using an extended model of goal-directed behavior

Soyeun Olivia Lee, Sunghyup Sean Hyun, Qi Wu

This study aims to use the extended model of goal-directed behavior (EMGB) to examine the interaction between wine purchasing motivations and prior knowledge and their impact on…