Table of contents - Special Issue: Innovative mixed and multi method approaches to hospitality and tourism research
Guest Editors: Hossein Olya, Mathilda Van Niekerk, Babak Taheri, Martin Joseph Gannon
Improving the stability of market segmentation analysis
Homa Hajibaba, Bettina Grün, Sara DolnicarData-driven market segmentation is heavily used by academic tourism and hospitality researchers to create knowledge and by data analysts in tourism industry to generate market…
Using social design to visualize outcomes of sustainable tourism planning: a multiphase, transdisciplinary approach
Doug Arbogast, Peter Butler, Eve Faulkes, Daniel Eades, Jinyang Deng, Kudzayi Maumbe, David SmaldoneThis paper aims to describe the transdisciplinary, multiphase, mixed methods, generative design research, participatory planning and social design activities developed and…
Diagnostic testing in Bayesian analysis
A. George Assaf, Mike G. TsionasThis paper aims to present several Bayesian specification tests for both in- and out-of-sample situations.
Historical approaches for hospitality and tourism research
Niall G. MacKenzie, Zoi Pittaki, Nicholas WongThis paper aims to show how historical approaches can better inform understanding of hospitality and tourism research. Recent work in business and management has posited the value…
A neuroscientific perspective of a mixed-use lifestyle center
Mark Scott Rosenbaum, German Contreras RamirezThis paper aims to explore consumers’ cognitive responses to the presence of other people in a planned lifestyle center. The featured lifestyle center contains shopping, lodging…
On modeling of responses generated by travel 2.0 implementation: fuzzy rule-based systems
Murat Alper Basaran, Seden Dogan, Kemal KantarciWeb 2.0 applications enable travelers to evaluate several services and assessment attributes. Constructed websites in several languages trigger a new way of data collections…
Evaluating a guest satisfaction model through data mining
Sérgio Moro, Joaquim Esmerado, Pedro Ramos, Bráulio AlturasThis paper aims to propose a data mining approach to evaluate a conceptual model in tourism, encompassing a large data set characterized by dimensions grounded on existing…
Investigating the appeal of a visitor guide: a triangulated approach
Ye (Sandy) Shen, Michael Lever, Marion JoppeDestination management organizations deliver travel-related information through visitor guides to build destination awareness and attract potential tourists. Therefore, this…
Mixed methods research in tourism and hospitality journals
Dao Truong, Rose Xiaoming Liu, Jing (Jasper) YuThis paper aims to examine mixed methods research (MMR) that appeared in eight tourism and hospitality journals (“Annals of Tourism Research”, “Tourism Management”, “Journal of…
Uncovering the determinants of pro-environmental consumption for green hotels and green restaurants: A mixed-method approach
Heesup Han, Hyoungeun Moon, Sunghyup Sean HyunThis paper aims to uncover the determining factors of customers’ pro-environmental intention for green hospitality products (green hotels and green restaurants) and explore the…
LEGO® Serious Play® in multi-method tourism research
Yana WengelIn the past decade, scholars across social sciences shifted their attention towards creative and dynamic research methods. Despite the growing popularity of LEGO® Serious Play®…
Applications of the experience sampling method: a research agenda for hospitality management
Yitong Yu, Shi Xu, Gang Li, Da ShiThis study aims to provide researchers in hospitality management with a comprehensive understanding of the experience sampling method (ESM) and to engage them in the use of ESM in…
The relevance of mixed methods for network analysis in tourism and hospitality research
Marcello Mariani, Rodolfo BaggioTaking stock of extant hospitality and tourism research using social network analysis approaches, this study highlights why using either quantitative or qualitative approaches to…
Using mobile methods to understand multifaceted heritage organisations
Jane Hamilton Johnstone, Derek Bryce, Matthew J. AlexanderThis paper aims to evaluate the possibilities associated with go-along technique and other mobile qualitative methods augmenting other qualitative methods as a novel approach to…
It’s not all about price. The determinants of occupancy rates in peer-to-peer accommodation: A methodological contribution
Veronica Leoni, Paolo Figini, Jan Olof William NilssonThis paper aims to identify the key drivers of occupancy rates in peer-to-peer accommodation.
ISSN:
0959-6119e-ISSN:
1757-1049ISSN-L:
0959-6119Online date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Fevzi Okumus