International Journal of Contemporary Hospitality Management: Volume 30 Issue 4

Guest editorial

Lishan Xie, Xiaoyun Han, Hui Fu

Customer value co-creation and new service evaluation: the moderating role of outcome quality

Hong Xu, Yuqing Liu, Xingyang Lyu

This study aims to examine how the degree of value co-creation affects Chinese customers’ evaluations of new tourism and hospitality services, and how the outcome quality…

What do Chinese consumers want? A value framework for luxury hotels in China

Ben Wu, Wan Yang

In the past decade, the luxury hotel industry in China has experienced rapid growth. To date, few scholars have investigated what consumers value about their experiences in luxury…

Co-creating value with customers: a study of mobile hotel bookings in China

Jialin (Snow) Wu, Rob Law, Jingyan Liu

This study aims to develop a framework to explain the reciprocity of the value co-creation process in mobile hotel booking context and to clarify values for customer and supplier.

A taxonomy of value co-creation on Weibo – a communication perspective

Jing Ge, Ulrike Gretzel

This paper aims to develop a taxonomy of value co-creation types occurring in firm-customer interactions on social media.

When co-creation pays: stimulating engagement to increase revenues

YaoJen Tu, Barbara Neuhofer, Giampaolo Viglia

Customer willingness to pay (WTP) was initially set out to estimate the perceived value from a purchasing experience. However, purchasing decisions have changed as value…

Customer participation in services and employee innovative behavior: The mediating role of interpersonal trust

Minglong Li, Cathy H.C. Hsu

This paper aims to investigate the influence of customer participation in services on the innovative behaviors of employees. Although previous studies have acknowledged the…

A multilevel investigation of China’s regional economic conditions on co-creation of dining experience and outcomes

Mingjie Ji, IpKin Anthony Wong, Anita Eves, Aliana Man Wai Leong

The purpose of this study is to investigate how the presence of other customers in restaurant social settings becomes a resource (referred to as “customer-to-customer interaction”…

Value co-creation on social media: Examining the relationship between brand engagement and display advertising effectiveness for Chinese hotels

Shan Lin, Shuai Yang, Minghui Ma, Jian Huang

In recent years, hotels in China have been interested in leveraging social media platforms to facilitate interactions with and among consumers. Such brand engagement efforts on…