Table of contents
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Matthew Tingchi Liu, Ipkin Anthony Wong, Chu Rongwei, Ting-Hsiang TsengThis study aims to investigate how perceptions associated with corporate social responsibility (CSR) initiatives influence customers’ preference and loyalty in a controversial…
The effects of emotional labor on frontline employee creativity
Zizhen Geng, Chao Liu, Xinmei Liu, Jie Feng– The purpose of this study is to empirically test and extend knowledge of the effects of emotional labor of frontline service employee.
Promote the price promotion: The effects of price promotions on customer evaluations in coffee chain stores
Hui-Chun Huang, Ya-Ting Chang, Che-Yi Yeh, Chung-Wei LiaoThe authors empirically evaluated the effect of price promotions on customer quality evaluations and repeat-purchase intentions in coffee chain stores. The moderating role of…
Servant leadership and perceptions of service quality provided by front-line service workers in hotels in Turkey: Achieving competitive advantage
Mustafa Koyuncu, Ronald J. Burke, Marina Astakhova, Duygu Eren, Hayrullah CetinThe aim of this article is to examine the relationship of service employees perceptions of servant leadership provided by their supervisors/managers and employee’s reports of…
Empowering employees: job standardization and innovative behavior
Hsiang-Fei Luoh, Sheng-Hshiung Tsaur, Ya-Yun TangThis study aims to explore the relationship between job standardization and employee innovative behavior, as well as the mediating and moderating effects of employee psychological…
Investigation of the volitional, non-volitional, emotional, motivational and automatic processes in determining golfers’ intention: Impact of screen golf
Heesup Han, Jinsoo HwangThis study was designed with the aim to examine the formation of golfers’ intentions to play golf on traditional golf courses by considering the moderating impact of their outcome…
ISSN:
0959-6119e-ISSN:
1757-1049ISSN-L:
0959-6119Online date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Fevzi Okumus