Table of contents
Entry of Spanish tourism firms into new businesses
Rosario Andreu, Enrique Claver, Diego QuerDiversification is one of the most promising strategies for tourism firms, the entry mode choice being an essential decision. For this reason, this paper seeks to analyze the…
Do institutional investors favor firms with greater brand equity?: An empirical investigation of investments in US lodging firms
Seonghee Oak, Michael C. DalborThe aim of this study is to investigate institutional investment behavior relating to lodging firms and their brand equity.
The peculiar impact of higher room rates on customers' propensity to book
Zvi Schwartz, ChihChien ChenThis study's goal is to examine how an intensified room rate signal affects customers' perceptions, their propensity to book, and consequently hotels' revenue maximization.
Forces driving the growth of the restaurant industry in the USA
Nan Hua, Amanda TempletonThe primary purpose of this study is to identify the drivers of the annual growth for publicly traded restaurant firms in the USA.
Hospitality managers' knowledge of HIV and HIV education: an exploratory study
Matthew H.T. Yap, Elizabeth M. InesonThis exploratory study aims to determine Asian hospitality managers' (AHMs') perceptions of HIV education in their workplaces and their knowledge of HIV.
Will parental influences affect career choice?: Evidence from hospitality and tourism management students in China
Simon Chak‐keung Wong, Gloria Jing LiuThis study aims to examine how the perceptions of hospitality and tourism management (HTM) undergraduates about their parental influences predict their career choice intention…
Temporal changes in factors affecting convention participation decision
Joanne Jung‐Eun Yoo, Kaye ChonThe purpose of this paper is to examine whether factors that may affect potential attendees' convention participation decision change over time. In today's competitive…
What drives word‐of‐mouth in restaurants?
Pedro LongartThe purpose of this paper is to analyse variables that influence positive word‐of‐mouth (PWOM) in restaurants.
ISSN:
0959-6119e-ISSN:
1757-1049ISSN-L:
0959-6119Online date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Fevzi Okumus