International Journal of Contemporary Hospitality Management: Volume 17 Issue 7

How to increase menu prices without alienating your customers

Stowe Shoemaker, Mary Dawson, Wade Johnson

This paper analyzes the impact of menu descriptions on the selection of menu items. Furthermore, this paper examines the relationship between menu descriptions and the perceived…

Understanding the sommelier effect

Melissa Manske, Glenn Cordua

This paper seeks to explore whether a wine steward can affect wine sales in a restaurant, and to explore a theoretical framework that may eventually lead to more efficient…

Controller: a viable career for hospitality students

Cary C. Countryman, Agnes DeFranco, Tanya Venegas

This study seeks to develop a characteristic and financial profile of controllers in the hospitality industry. It also examines the differences in profiles between female and male…

Recreating cheers: an analysis of relationship marketing as an effective marketing technique for quick‐service restaurants

Camille Robinson, Je'Anna Abbott, Stowe Shoemaker

This paper reviews brand equity and customer satisfaction as they relate to customer loyalty and relationship marketing in an effort to understand and mitigate some of the…

Collaborative partnerships in an urban environment: working together to benefit all

Faye Hall Jackson, Rachana Dinkar, Agnes DeFranco

This paper documents the effort of an urban university working collectively with a faith‐based organization, industry partners and the government to better the livelihood of…

A comparison of relationship marketing and Guanxi: its implications for the hospitality industry

Morgan W. Geddie, Agnes L. DeFranco, Mary F. Geddie

This paper describes the variables researchers have found to be significantly associated with relationship marketing, those related to Guanxi, and the similarities and differences…

Managing a research career

John T. Bowen

To discuss the importance of the research aspect of an academic staff member's career.

Five secrets of successful publication

Leonard J. Waks

To reflect on experience of research and journal publication with the aim of sharing key lessons in preparing and submitting articles for publication.