International Journal of Contemporary Hospitality Management: Volume 10 Issue 6

Corporate and national culture ‐ an irreconcilable dilemma for the hospitality manager?

Grace Mwaura, John Sutton, Diane Roberts

Attempts to establish whether the corporate culture of an organisation can be effectively transferred to a country where a strong national culture exists. Investigates the…

The impediments to developing a market orientation: an exploratory study of small UK hotels

Lloyd C. Harris, Phillipa Watkins

The aim of this paper is to redress a literature imbalance through identifying, describing and analysing the impediments to the development of market orientation in the context of…

Ethics in the hospitality industry: an applied model

Randall S. Upchurch

Aims to profile the ethical decision‐making foundations and referents which influence ethical decision making for small hotel operations in the USA. Reviews the precepts of…

Room occupancy rate forecasting: a neural network approach

Rob Law

In recent years, neural networks have become popular in the scientific and business fields. In the hotel industry, researchers have recently devoted attention to the application…