International Journal of Retail & Distribution Management: Volume 50 Issue 10

Multichannel retailers' prominent attribute and product positioning strategies

Zhanqing Wang, Yue Lu, Lun Ran, Defeng Yang

This paper studies how multichannel retailers choose the product quality level and decide which attribute to make prominent in their physical store in a competitive environment.

Virtual shopping: segmenting consumer attitudes towards augmented reality as a shopping tool

Beatrice Romano, Sean Sands, Jason Ian Pallant

Increasingly, retailers are adopting technologies such as augmented reality (AR) as tools to enhance the customer experience. However, little is known about consumers' differing…

Examining the nexus between food retailers certification and its impacts

Richard Kwasi Bannor, Bismark Amfo, Helena Oppong-Kyeremeh

The authors assessed the certification of street food retailers in Ghana in terms of awareness, training, willingness to be certified, determinants, agreement with certification…

Assessing the moderating effect of brick-and-mortar store on omnichannel retailing

Rafael Teixeira, André Luís de Castro Moura Duarte, Flavio Romero Macau, Fernanda Marinuzzi de Oliveira

This study aims to investigate the moderating effects of brick-and-mortar (BM) store characteristics and customer satisfaction on the relationship between ship-to-store (STS…

Exploring the role of augmented reality in online impulse behaviour

Harish Kumar, Ritu Srivastava

This study aims to examine the role of augmented reality (AR) in online impulse behaviour for highbody-involvement products. This study further explores whether flow and spatial…

Understanding the role of anticipated loss and gain during consumer competition: the moderation of purchase importance and prior brand attitude

Dongyoup Kim, Jungkun Park, Hoang T.P.M Le, Duckyeon Choi

This study examined how consumer competition affects purchase intention. The anticipated loss of not buying and the anticipated gain of buying are considered the underlying…